Privacy Policy

Last Updated: December 7, 2025

1. Introduction

Welcome to SmartHood ("we", "our", "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Chrome browser extension and related services (collectively, the "Service").

By using SmartHood, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our Service.

2. Information We Collect

2.1 Personal Information You Provide

Account Information:

  • Email address (required for account creation)
  • Name (first and last name)
  • Password (encrypted and stored by our authentication provider, Clerk)
  • Profile information (if provided)

Payment Information:

  • Credit card details (processed and stored securely by our third-party payment processor)
  • Billing address
  • Transaction history
  • We do NOT store complete credit card numbers on our servers
  • Our payment processor handles all payment processing, tax calculation, and invoicing

2.2 Automatically Collected Information

Usage Data:

  • Pages and features you access within the Extension
  • Time and date of your visits
  • Property listings you analyze
  • Search queries and preferences
  • Click-through rates and interaction data

Browser and Device Information:

  • Browser type and version (Chrome)
  • Operating system
  • Device type (desktop, laptop)
  • IP address
  • Browser cookies and local storage data

2.3 Third-Party Data

We collect property and neighborhood data from:

  • Zillow API (property listings, prices, details)
  • Funda API (Netherlands property listings)
  • Google Maps (locations, neighborhoods, amenities)
  • OpenAI (for AI analysis and insights)
  • Public records and databases

2.4 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to:

  • Maintain your session and authentication
  • Remember your preferences
  • Analyze usage patterns
  • Improve Service performance
  • Provide personalized experiences

You can control cookies through your browser settings, but disabling cookies may limit Service functionality.

3. How We Use Your Information

Service Delivery

  • Provide SmartHood Extension features
  • Process property analysis requests
  • Generate AI-powered insights
  • Authenticate and authorize users
  • Process payments and subscriptions

Service Improvement

  • Analyze usage patterns
  • Identify and fix bugs
  • Conduct research and development
  • Test new features
  • Optimize performance

Communication

  • Send service updates
  • Respond to support requests
  • Send marketing communications (with consent)
  • Conduct surveys

Security & Compliance

  • Detect and prevent fraud
  • Monitor security threats
  • Enforce Terms of Service
  • Comply with legal obligations

4. How We Share Your Information

4.1 Service Providers

We share information with trusted third-party service providers:

Clerk (Authentication)

Purpose: User authentication and account management

Data shared: Email, name, account credentials

Privacy policy

Payment Processor (Payment Processing)

Purpose: Payment processing, billing, and tax handling

Data shared: Payment information, billing address, transaction details

We use a secure third-party payment processor for all transactions

OpenAI (AI Processing)

Purpose: Generate AI-powered property insights

Data shared: Property details, neighborhood information, analysis requests

Privacy policy

Google Maps API

Purpose: Location data, neighborhood information

Data shared: Property addresses, location queries

Privacy policy

4.2 Legal Requirements

We may disclose your information if required by law or to:

  • Comply with legal obligations, court orders, or subpoenas
  • Protect and defend our rights or property
  • Prevent or investigate fraud or security issues
  • Protect the safety of users or the public

4.3 We Do NOT Sell Your Data

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

5. Data Retention

  • Active Accounts: We retain your personal information while your account is active
  • Account Deletion: Personal information is deleted within 30 days after account deletion
  • Transaction Records: 7 years (tax and accounting requirements)
  • Support Communications: 3 years
  • Usage Logs: 1 year
  • Analytics Data: 2 years (aggregated and anonymized)

6. Data Security

We implement industry-standard security measures to protect your information:

Technical Measures

  • Encryption in transit (TLS/SSL)
  • Encryption at rest
  • Secure authentication (Clerk)
  • PCI DSS compliant payment processing
  • Certified payment processor as Merchant of Record

Organizational Measures

  • Restricted access controls
  • Continuous security monitoring
  • Regular security audits
  • Employee training

Data Breach Notification: In the event of a data breach affecting your personal information, we will notify you within 72 hours of discovery.

7. Your Privacy Rights

7.1 Access and Correction

You have the right to:

  • Access your personal information
  • Request a copy of your data
  • Correct inaccurate information
  • Update your account details

How to exercise: Log into your account or email support@usesmarthood.app

7.2 Deletion

You have the right to request deletion of your personal information.

How to exercise: Delete your account through account settings or email support@usesmarthood.app

7.3 Data Portability

You have the right to receive your personal information in a structured, machine-readable format.

How to exercise: Email support@usesmarthood.app to request data export

7.4 Marketing Opt-Out

  • Unsubscribe from marketing emails via the link in any email
  • Email support@usesmarthood.app
  • Note: Opt-out does NOT apply to transactional emails (receipts, service updates)

7.5 California Privacy Rights (CCPA)

If you are a California resident, you have additional rights:

  • Right to Know: Request information about data collection and sharing
  • Right to Delete: Request deletion of personal information
  • Right to Opt-Out: Opt-out of "sale" of personal information (Note: We do NOT sell data)
  • Right to Non-Discrimination: We will not discriminate for exercising your rights

How to exercise CCPA rights: Email support@usesmarthood.app

7.6 European Privacy Rights (GDPR)

If you are in the EEA, UK, or Switzerland, you have rights under GDPR:

  • Right to access, rectification, erasure, and data portability
  • Right to object to processing based on legitimate interests
  • Right to withdraw consent at any time
  • Right to lodge a complaint with a supervisory authority

Data Protection Officer: support@usesmarthood.app

8. Children's Privacy

SmartHood is not intended for use by children under 18 years of age.

We do not knowingly collect personal information from children under 18. If we discover we have collected such information, we will delete it immediately and terminate the account.

If you believe we have collected information from a child under 18, please contact us at support@usesmarthood.app.

9. International Data Transfers

SmartHood is based in the United States. If you access the Service from outside the United States, your information will be transferred to, stored, and processed in the United States.

Data Protection Safeguards:

  • Standard Contractual Clauses (EU-approved)
  • Adequacy decisions where applicable
  • Compliance with applicable data protection laws
  • Security measures as described in Section 6

10. Third-Party Links and Services

Our Service integrates with third-party platforms. Please review their privacy policies:

We are not responsible for third-party privacy practices. Third-party services have their own privacy policies.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes:

  • We will update the "Last Updated" date at the top
  • Material changes will be notified via email or in-app notification
  • Continued use after changes constitutes acceptance
  • Material changes require at least 30 days notice

12. Contact Information

For questions, concerns, or requests regarding this Privacy Policy:

Privacy Inquiries:

Email: support@usesmarthood.app

Data Protection Officer (GDPR):

Email: support@usesmarthood.app

Response Time: We will respond to privacy inquiries within 30 days.

Consent and Acknowledgment

By using SmartHood, you acknowledge that:

  • You have read and understood this Privacy Policy
  • You consent to the collection, use, and disclosure of your information as described
  • You understand your privacy rights and how to exercise them
  • You consent to international data transfers as described

If you do not agree with this Privacy Policy, please do not use our Service.

Read our full policies: